Fresco Microchip

John Tryhub joined Fresco Microchip Inc. in July 2005 and serves as Vice President, Product Marketing. Prior to Fresco, Mr. Tryhub was employed as Director, Systems Engineering at Genesis Microchip Inc. (NASDAQ: GNSS) where his responsibilities included defining future Genesis television architectures and partnering with silicon and third-party suppliers to develop reference and design kits.

Mr. Tryhub served as Marketing Director, Video Products at Genesis between 2002 and 2005, where he guided the definition and introduction of Genesis television controllers. By establishing new levels of performance and integration, a multitude of design wins across LCD, PDP and DLP platforms was realized. Their broad penetration across television designs largely contributed for the growth in video product revenues from near zero to over $100M annually. Between 1997 and 2002, Mr. Tryhub held various management positions at Genesis, including leading the Field Applications and Applications Engineering groups at the evolution of the LCD Monitor market. Mr. Tryhub played a key role in pioneering a strategy of providing comprehensive design deliverables and unparalleled design support – a strategy that was able to establish Genesis’ market leadership position. Since 1994, Mr. Tryhub has provided key engineering functions or managed teams encircling more than 25 products.

Mr. Tryhub began his career at Gennum Corporation (TSX: GND) in an engineering capacity – working within the hearing instrument and video broadcast groups. Mr. Tryhub received his B.A.Sc. degree in Electrical Engineering (1993) from the University of Waterloo and has partnered with Mr. Selby (CTO, Fresco Microchip) for various intellectual property and patent developments.