4 Types of Communication: How To Communicate With People Effectively

By | January 13, 2023

Communication is a fickle beast. It’s easy for us to become complacent about how we communicate with the people around us — or not communicate at all. The way you communicate with others can make a world of difference in your personal and professional lives. Effective communication is vital if you want to build relationships, increase morale, and accomplish goals that require collaboration. Communication can be challenging at the best of times; however, it’s especially difficult when you’re operating in demanding environments like the business world or as an academic student. When you operate in a highly competitive environment like the business world, you need to be even more strategic in how you communicate with other people. If other people don’t understand what your company does and why it’s important enough for them to support, they won’t want to work alongside you. And if other people don’t know what your company does or why it should be supported by others, they won’t want to collaborate with you either. These are just some of the various communication challenges that businesses face today and how you can tackle them using effective communication skills:

Know your audience

First things first — you have to know your audience. Who are they, what do they care about, and why should they care about you? This will go a long way in helping you approach communication in a more strategic and effective manner. If you want to be successful in the business world, you have to be aware of your audience. This includes the people you interact with, the departments that you work in, and the businesses you partner with. You need to be aware of your audience’s needs and how your product or service can help meet those needs. Not only does it make sense from an ethical perspective, but it’s also essential from a business perspective. When you know your audience, it means that you can focus your communication efforts on what they care about. If you know that a key decision-maker in your company wants to know why their team is getting so many tickets, then you can communicate with them about ticketing issues and how your product or service can help.

Be clear and concise

There are a lot of things you have to communicate in a business setting, and it’s tempting to try to cram a ton of information into one conversation. This is dangerous, though, because it can backfire. Ask yourself: Do people really need to hear this? Do they need to know this? If the answer is yes to these questions, then you need to keep your message concise. Make it crystal clear what you’re trying to say and don’t clutter your message with unnecessary information. It’s tempting to include a ton of details about your product or service because you think the customer needs to know everything. But that’s not always the case. Sometimes, the customer just wants to know what you offer and why they should care about it.

Demonstrate empathy

It can be difficult to maintain a close relationship with others in a business setting — especially if you’re working in a highly competitive industry. This fact can make it tempting to show unbridled aggression or simply cut people out of your life. This, however, is a mistake. You must be willing to demonstrate empathy and extend yourself as much as possible in order to maintain healthy relationships in the business world. This isn’t always easy, though. Sometimes, you have to force yourself to really listen to people and consider their feelings as much as your own. You have to remember that people are more likely to grant you access and give you opportunities if they like you. Therefore, it’s essential that you develop the skill of demonstrating empathy.

Show transparency and honesty

If you want to establish and maintain trust with others, you have to be transparent. This means that you must let people see what you’re really like and what your true intentions are. Be honest, too. It’s tempting to present yourself in a certain way to impress people — especially if you’re a senior leader. But this is a mistake. People will see through this kind of behaviour and will be less likely to grant you access, vote for your ideas, or support your initiatives. Be genuine and authentic in how you communicate. Don’t try to impress your audience with how clever you are, don’t try to impress them with how important you are, and don’t try to impress them with how well you know your stuff. Instead, let them know who you are and what kind of person you want to be.

Establish positive communication behaviours

If you want people to trust you in a business setting, you have to establish positive communication behaviours. This means that you have to be willing to model good behaviour and demonstrate the right behaviours, both in your professional and personal lives. This may sound a little cliché, but it’s important to remember. This is especially true if you’re a senior leader, because people are going to be watching you. Make sure that you’re demonstrating these kinds of behaviours every day so that people know that you’re a good person. You don’t have to be perfect, but you do have to make an effort. If people see you making an effort to be positive, be respectful, and be trustworthy, they’re more likely to do the same. This is especially true if you’re the CEO or a senior leader in your company. People look up to you, and they want to see that you’re a good person — even if you’re not perfect.


Communication is an essential skill for every person to master. It can help you establish connections with others, make progress on your goals, and achieve your professional and personal goals. However, communication is not an easy skill to master, especially when you operate in highly competitive environments like in the business world. These are just a few of the many communication challenges that businesses face today and how you can tackle them using effective communication skills. Be strategic in how you communicate with others and make sure that they understand what you do and why they should support you. Check: https://samelane.com/blog/types-of-communication/